diff --git a/cmd/demo/BUILD.bazel b/cmd/demo/BUILD.bazel
index b949e95..b06f1d2 100644
--- a/cmd/demo/BUILD.bazel
+++ b/cmd/demo/BUILD.bazel
@@ -20,7 +20,7 @@ go_binary(
 load("@rules_pkg//:pkg.bzl", "pkg_tar")
 
 pkg_tar(
-    name = "tar",
+    name = "demo_tar",
     srcs = [":demo"],
 )